It is not a piece of news that images are psychological tricks. They are bamboozling the users in order to boost the engagement rate of certain pages. To be more specific, SeoPressor research denotes that 93% of the most engaging posts on Facebook include images because their effects are really tempting.
If you are interested in driving traffic to your website, we suggest taking into account the role of webinars, as well. It will be useful for you to read through our article The Answer for “Why are the Webinars Strategic Tools in Marketing?“
Which Images Are The Most Appealing Today?
1. Quote-Cards
They are considered to be viral and shareable to a great extent. Thus, your visitors will enjoy them for sure. Even if you have no special staff, but good photos, you can design such cards on your own, for instance using Canva.
2. Memes
Adding addictive collocations, slang words, humor to some emotionally marked illustrations. They reveal speaking concepts of your brand that can boost your chances to succeed. You can design memes very easily with several apps such as Kapwing or ImgFlip.
3. Pictograms
Being a smart-brand, you can use all the results gathered from researches, studies. Afterward, you can present them in infographics and pictograms. Doing so, you win the possibility to reach your visitors’ conscience and push them to think about your data.
4. Your Inventory Graphics (or Stock Photos)
For example, you can take photos of your team to make your page more lively and humanish. As an alternative, the best free stock photos would serve as useful opportunities to generate traffic to your page. So, you can find royalty free photos on various platforms. Some of them may be discovered on the following ones.
- Gratisography;
- Pixabay;
- Unsplash;
- Flickr etc.
5. Screenshots
They are really beneficial when talking about tutorials and showing exactly how things are done from the very beginning.
6. Caricatures + Comics + Animation
This type of images plays directly with customer’s spiritual state. So, do not be afraid to make them adore your brand. Try to connect your brand with a specific series of cartoons or animation. In such a way they will remain with that feeling for a long time.
7. Gifs
That’s stunning to see images imitating some movements. By the way, gifs are more powerful than simple images. You can craft them by using apps and websites such as:
8. “Behind The Curtain” Illustrations
These photos are engaging and have the role to get you and your brand closer to your customers. The effect of proximity can persuade the users to convert and perceive you as a social force that is valuable to get in touch with.
