{"id":5216,"date":"2022-09-29T03:30:00","date_gmt":"2022-09-29T03:30:00","guid":{"rendered":"https:\/\/logwork.com\/blog\/?p=5216"},"modified":"2023-03-09T17:18:03","modified_gmt":"2023-03-09T17:18:03","slug":"email-marketing-guide","status":"publish","type":"post","link":"https:\/\/logwork.com\/blog\/email-marketing-guide","title":{"rendered":"Efficient Conversion via Email Marketing. Why and How should I Use It?\u2028"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/06\/email-marketing.png\" alt=\"Email Marketing\" class=\"wp-image-5224\" srcset=\"https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/06\/email-marketing.png 1024w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/06\/email-marketing-300x150.png 300w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/06\/email-marketing-768x384.png 768w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/06\/email-marketing-600x300.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Email Marketing <\/figcaption><\/figure>\n\n\n\n<p>EMAIL CAMPAIGNS! That is <strong>not<\/strong> all about the past decades. They really do profitable work today! <a href=\"https:\/\/www.webmonkey.com\/best-email-marketing-services-for-small-business\/\" target=\"_blank\" rel=\"noopener\">Email marketing<\/a> was always a rewarding weapon in online business. Thus, it has been adjusting its design according to the temporal requirements. It\u2019s a channel that cooooonverts the single-click customer into a steady fan.<\/p>\n\n\n\n<p><strong>The ultimate purpose<\/strong> is to gather the customers in your shop and keep their interests high. This thing is important because even receiving 5% of saved customers increases the profits from 25% to 95%!<\/p>\n\n\n\n<p><strong>HERE<\/strong> you are to learn how to promote and sell your services and products efficiently via emails. There are 2 basic email types:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Promotional<\/strong> (they are sent to announce a certain promotion, e.g. the limited-time discount email)<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"385\" src=\"https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/06\/promotion-email-type.png\" alt=\"Promotion Email Type\" class=\"wp-image-5226\" srcset=\"https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/06\/promotion-email-type.png 775w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/06\/promotion-email-type-300x149.png 300w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/06\/promotion-email-type-768x382.png 768w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/06\/promotion-email-type-600x298.png 600w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><figcaption>Promotion Email Type<\/figcaption><\/figure>\n\n\n\n<p><strong>2. Transactional<\/strong> (more fruitful in use, e.g. welcome emails, notifications, thank you and shipping emails, etc.)<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"385\" src=\"https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/06\/transactional-email-type.png\" alt=\"Transactional Email Type\" class=\"wp-image-5228\" srcset=\"https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/06\/transactional-email-type.png 775w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/06\/transactional-email-type-300x149.png 300w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/06\/transactional-email-type-768x382.png 768w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/06\/transactional-email-type-600x298.png 600w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><figcaption>Transactional Email Type<\/figcaption><\/figure>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>How can I Create Automated Emails when Dealing with Email Marketing?<\/strong><\/h2>\n\n\n\n<p>Taking into account email marketing best practices, you can craft automated emails to welcome someone when signing up. The following apps will help you to do this. So, you just need to connect them to your shop and use them properly at most. <a href=\"http:\/\/www.shopify.com\" rel=\"nofollow noopener\" target=\"_blank\">Shopify<\/a> suggests some of them:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> Chimpified<\/li><li> Spently<\/li><li> Klaviyo<\/li><li> MailChimp<\/li><li> Constant Contact<\/li><li> GetResponse <\/li><\/ul>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>How about the Email Deliverability and Spam?<\/strong><\/h2>\n\n\n\n<p>Email marketing software sustains that email deliverability impacts your running rates. The reason is that not getting into the recipient\u2019s box means reporting the email as spam. This can happen when the lead list is not refreshed, and the email addresses are invalid or not workable anymore. But the curious thing is that each server is different. So, there are no stable rules about what to mark as spam.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Some Common Principles to Detect Spam&nbsp;<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"385\" src=\"https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/06\/spam-messages-detection.png\" alt=\"Spam Messages Detection\" class=\"wp-image-5227\" srcset=\"https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/06\/spam-messages-detection.png 775w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/06\/spam-messages-detection-300x149.png 300w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/06\/spam-messages-detection-768x382.png 768w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/06\/spam-messages-detection-600x298.png 600w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><figcaption>Spam Messages Detection<\/figcaption><\/figure>\n\n\n\n<p><strong>The messages are:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Considerable eye-grabbing pictures with short passages of text because spam filters do not identify images;<\/li><li>Outdated email lists that are not available;<\/li><li>Highlighted words \u201csales\u201d, \u201cfree, etc.<\/li><\/ul>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Why is Email Segmentation Important?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"385\" src=\"https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/06\/email-segmentation.png\" alt=\"Email Segmentation\" class=\"wp-image-5229\" srcset=\"https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/06\/email-segmentation.png 775w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/06\/email-segmentation-300x149.png 300w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/06\/email-segmentation-768x382.png 768w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/06\/email-segmentation-600x298.png 600w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><figcaption>Email Segmentation<\/figcaption><\/figure>\n\n\n\n<p>The following stage, after the recipients have received the emails, is to make them open the email. For this purpose, you have to segment the emails according to some criteria, such as age, gender, items in the cart, wishlist, etc.<\/p>\n\n\n\n<p> There are some points to keep in mind when designing emails. For instance, in order to write an awesome welcome email, pay attention to the quick delivery process, value message, <a href=\"https:\/\/newoldstamp.com\/blog\/tips-and-examples-of-the-best-personalization-for-email-marketing\/\" target=\"_blank\" rel=\"noopener\">email personalization<\/a>, vivid CTA, and mobile version.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EMAIL CAMPAIGNS! That is not all about the past decades. They really do profitable work today! Email marketing was always a rewarding weapon in online business. Thus, it has been adjusting its design according to the temporal requirements. It\u2019s a channel that cooooonverts the single-click customer into a steady fan. The ultimate purpose is to<\/p>\n","protected":false},"author":2,"featured_media":5225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4],"tags":[121,122],"class_list":{"0":"post-5216","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-marketing","9":"tag-email-campaign","10":"tag-email-marketing"},"_links":{"self":[{"href":"https:\/\/logwork.com\/blog\/wp-json\/wp\/v2\/posts\/5216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/logwork.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/logwork.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/logwork.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/logwork.com\/blog\/wp-json\/wp\/v2\/comments?post=5216"}],"version-history":[{"count":24,"href":"https:\/\/logwork.com\/blog\/wp-json\/wp\/v2\/posts\/5216\/revisions"}],"predecessor-version":[{"id":8846,"href":"https:\/\/logwork.com\/blog\/wp-json\/wp\/v2\/posts\/5216\/revisions\/8846"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/logwork.com\/blog\/wp-json\/wp\/v2\/media\/5225"}],"wp:attachment":[{"href":"https:\/\/logwork.com\/blog\/wp-json\/wp\/v2\/media?parent=5216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/logwork.com\/blog\/wp-json\/wp\/v2\/categories?post=5216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/logwork.com\/blog\/wp-json\/wp\/v2\/tags?post=5216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}