{"id":4971,"date":"2022-10-06T01:08:00","date_gmt":"2022-10-06T01:08:00","guid":{"rendered":"https:\/\/logwork.com\/blog\/?p=4971"},"modified":"2022-10-25T08:17:53","modified_gmt":"2022-10-25T08:17:53","slug":"the-best-color-combinations-for-an-ecommerce-site","status":"publish","type":"post","link":"https:\/\/logwork.com\/blog\/the-best-color-combinations-for-an-ecommerce-site","title":{"rendered":"The Best Color Combinations for E-commerce"},"content":{"rendered":"\n
\"Color
Color Psychology for eCommerce<\/figcaption><\/figure>\n\n\n\n

The psychology of colors plays a much more important role than we have ever believed. <\/p>\n\n\n\n

WHY?<\/strong> <\/p>\n\n\n\n

In digital design, color combinations decide whether the customer will be persuaded to purchase the item or not. There is research made by The Seoul International Color Expo stated that 92 % of the visitors agreed with the idea that Colors are important\u00a0<\/em>when it comes to online web design.\u00a0<\/p>\n\n\n\n

There is not just this proof. We would say that the art of playing with e-commerce color schemes is a kind of psychology in web design. Colors help to keep in mind specific brands, as well. Do you remember McDonald\u2019s logo? Red. Puma\u2019s\u00a0logo? Black. You see how colors help the visitors to become confident enough to return to the specific webpage.<\/p>\n\n\n\n

It is an acknowledged fact that this \u201cscience\u201d is subjective and not precise to a great extent. There are stable boundaries that are valid for some dimensions, such as preferences, age, gender, etc. This is why companies tend to select the colors that suit most of their products, emotions, and audiences.<\/p>\n\n\n\n

Which Message does the User Perceive If Adding Those Shades in Color Combinations?<\/strong><\/h2>\n\n\n\n