{"id":3775,"date":"2019-05-16T18:19:54","date_gmt":"2019-05-16T18:19:54","guid":{"rendered":"https:\/\/logwork.com\/blog\/?p=3775"},"modified":"2019-06-11T15:59:28","modified_gmt":"2019-06-11T15:59:28","slug":"influencer-marketing-guide","status":"publish","type":"post","link":"https:\/\/logwork.com\/blog\/influencer-marketing-guide","title":{"rendered":"What is Influencer Marketing? Challenge Yourself with 7 Heartwarming Hints"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/05\/influencer-marketing-2.png\" alt=\"influencer marketing\" class=\"wp-image-3790\" srcset=\"https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/05\/influencer-marketing-2.png 1024w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/05\/influencer-marketing-2-600x300.png 600w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/05\/influencer-marketing-2-300x150.png 300w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/05\/influencer-marketing-2-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Influencer Marketing<\/figcaption><\/figure>\n\n\n\n<p>It is also known as <strong><em>Influence Marketing<\/em><\/strong>. The most important role in this type of marketing is assigned to influential people called <em>Influencers<\/em>. They are able to create trust between them and their loyal fans (potential customers). They can persuade and convict others.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-align:center\"> Which are The Influencer Marketing Jobs?&nbsp;<\/h2>\n\n\n\n<p>Each social media influencer:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Works hard for building his\/her own brand and audience;<\/li><li>Takes care of fans\u2019 expectations;<\/li><li>Targets to smash in social media through organic traffic;<\/li><li>Displays credible things via his\/her eyes.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-align:center\">What is Influencer\u2019s Role?<\/h2>\n\n\n\n<p>An influencer serves as social proof (e.g. for Instagram followers). They may stand for the role of original testimonial ads, buyers, or even for the third parties. As the influence definition states that they share their audience with brands, retailers. Thus, influencers take the benefits for doing so, e.g. Earned Media Value (EMV), impressions, money, Cost Per Action (CPA), advertised items, etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-align:center\"> <strong>Is there some Legal Stuff?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"385\" src=\"https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/05\/legal-influence-marketing.png\" alt=\"legal influence marketing\" class=\"wp-image-3842\" srcset=\"https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/05\/legal-influence-marketing.png 775w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/05\/legal-influence-marketing-600x298.png 600w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/05\/legal-influence-marketing-300x149.png 300w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/05\/legal-influence-marketing-768x382.png 768w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><figcaption>Legal Influence Marketing<\/figcaption><\/figure>\n\n\n\n<p>Yes, there is. For instance, in the USA, influence marketing is considered to be a paid endorsement. Thus, it is managed by The Federal Trade Commission via standards and specific requirements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-align:center\"> <strong>Which are Influencer Marketing Activities?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Establishing the range of influencers;<\/li><li>Activating the awareness about the firm\/brand of influencer\u2019s audience;<\/li><li>Promoting products and services via influencer\u2019s potential;<\/li><li>Maintaining the influencer\u2019s advocates highly interested and engaged.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-align:center\"><strong>How many types of Influencers are there?<\/strong><\/h2>\n\n\n\n<p>According to the research made by Gladwell in 2000, there are the following 3 types of influencers:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Connectors;<\/li><li>Mavens;&nbsp;<\/li><li>Salesmen.<\/li><\/ol>\n\n\n\n<p>And, we are talking about real influencers and followers. Sooo, there is no way for free followers.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" style=\"text-align:center\"><strong>Which are Influencer Marketing Platforms?<\/strong><\/h1>\n\n\n\n<h6 class=\"wp-block-heading\" style=\"text-align:center\">e.g. Instagram Influence Marketing<\/h6>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"385\" src=\"https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/05\/influencer-marketing-platform.png\" alt=\"influencer marketing platform\" class=\"wp-image-3845\" srcset=\"https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/05\/influencer-marketing-platform.png 775w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/05\/influencer-marketing-platform-600x298.png 600w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/05\/influencer-marketing-platform-300x149.png 300w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/05\/influencer-marketing-platform-768x382.png 768w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><figcaption>Top Influencer Marketing Platforms<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Julius<\/li><li>Lumanu<\/li><li>Influencer<\/li><li>HYPR<\/li><li>Neoreach<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"text-align:center\"><strong>How much can Influencers earn?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"385\" src=\"https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/05\/how-much-influencer-earns.png\" alt=\"how much influencer earns\" class=\"wp-image-3843\" srcset=\"https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/05\/how-much-influencer-earns.png 775w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/05\/how-much-influencer-earns-600x298.png 600w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/05\/how-much-influencer-earns-300x149.png 300w, https:\/\/logwork.com\/blog\/wp-content\/uploads\/2019\/05\/how-much-influencer-earns-768x382.png 768w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><figcaption>How much an Influencer Earns<\/figcaption><\/figure>\n\n\n\n<p>Different <strong>affiliate platforms<\/strong> and websites disburse distinctively. There is no rule for payment standards. Consequently, let\u2019s follow the most spread average examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/www.instagram.com\" rel=\"nofollow noopener\" target=\"_blank\">Instagram<\/a>: 10$ per 1000 followers for a sponsored post;<\/li><li><a href=\"http:\/\/www.snapchat.com\" rel=\"nofollow noopener\" target=\"_blank\">Snapchat<\/a>: from 500$ up to 50,000$ for views in 24 hours;<\/li><li><a href=\"http:\/\/www.YouTube.com\" rel=\"nofollow noopener\" target=\"_blank\">YouTube<\/a>: 20$ per 1000 subscribers.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>It is also known as Influence Marketing. The most important role in this type of marketing is assigned to influential people called Influencers. They are able to create trust between them and their loyal fans (potential customers). They can persuade and convict others. Which are The Influencer Marketing Jobs?&nbsp; Each social media influencer: Works hard<\/p>\n","protected":false},"author":2,"featured_media":3777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[42,36,32],"class_list":{"0":"post-3775","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-influence","9":"tag-influencer","10":"tag-marketing"},"_links":{"self":[{"href":"https:\/\/logwork.com\/blog\/wp-json\/wp\/v2\/posts\/3775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/logwork.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/logwork.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/logwork.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/logwork.com\/blog\/wp-json\/wp\/v2\/comments?post=3775"}],"version-history":[{"count":30,"href":"https:\/\/logwork.com\/blog\/wp-json\/wp\/v2\/posts\/3775\/revisions"}],"predecessor-version":[{"id":4192,"href":"https:\/\/logwork.com\/blog\/wp-json\/wp\/v2\/posts\/3775\/revisions\/4192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/logwork.com\/blog\/wp-json\/wp\/v2\/media\/3777"}],"wp:attachment":[{"href":"https:\/\/logwork.com\/blog\/wp-json\/wp\/v2\/media?parent=3775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/logwork.com\/blog\/wp-json\/wp\/v2\/categories?post=3775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/logwork.com\/blog\/wp-json\/wp\/v2\/tags?post=3775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}